A common criticism of environmentalists by other environmentalists is the focus on ‘small wins’ – things like energy efficient light bulbs, swapping to canvas shopping bags, saying no to plastic straws. The criticism is usually that this is a ‘rearranging the deckchairs on the Titanic’ approach – something akin to “for god’s sake, sea levels are rising, the planet is warming, the oceans are acidifying, and your signature on an online petition, or using a reusable coffee cup isn’t going to fix this! We need huge, systematic change.”
Don’t get me wrong. I’m under no illusion here, I know swapping to eco-friendly bathroom cleaner is not going to prevent the sixth mass extinction event that is currently underway. We cannot beach clean ourselves to a maximum 1.5C degree rise in global temperatures.
But it IS important. It’s important because of what it says about our collective mindset.
What started me thinking about this was watching a screening of Before the Flood, an environmental documentary presented by Leonardo Di Caprio. A particular quote in the film struck me:
Politicians are not elected leaders, they are elected followers. They will do what consensus wants.
Politicians represent their constituents. Extrapolating to wider society, businesses make or procure objects and services for consumers to buy. Politicians who don’t do what the electorate want get voted out, and companies that make products that no one buys go out of business. Continue reading “Why small actions matter”